Public Relations or PR is a strategy that keeps a business or person or any other entity in the public eye. It helps in creating and retaining a positive awareness. Publicity stunts are executed by PR agencies to attract the attention of a large crowd very quickly.

Top publicity stunts have happened around the world – events that were innovative and unique; that attracted scores of people and created huge visibility for the entities being advertised. The Sex Pistols music group did their contract signing with A&M records right in front of the Buckingham Palace that made enough noise about the deal. Mark McGowan, a student in the UK, pushed a peanut all the way from Goldsmiths College to 10 Downing Street and gave the peanut to PM Tony Blair asking for his student debt to be waived off. In the Hands Across America in 1986, over 7 million people formed a human chain including the then president Ronald Reagan to raise money for the homeless people in the USA.

Stunts have to be creative, smart and clever to grab serious public attention. Publicity stunts and Gorilla marketing are gimmicks resorted to by a good PR agency when clients need wide spread coverage and exposure. Taylor Herring does this routinely; some of their stunts include a live sky dive for Honda which was screened on Channel 4, launching of The Simpsons Movie for Twentieth Century Fox amidst great fan fare, creating a giant Sudoku game for Sky 1 and re-branding UKTV Gold successfully.

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